CPMV
CPMV in digital marketing stands for Cost Per Mille Viewable , where "mille" is Latin for thousands. It's also frequently referred to as vCPM , which stands for viewable Cost Per Mille . Here's a breakdown of what it means and why it's important: Traditional CPM: CPM (Cost Per Mille) measures the cost of 1,000 ad impressions, meaning each time an ad is loaded on a webpage, it counts as an impression. However, this doesn't guarantee that the ad was actually seen by a user. CPMV/vCPM: CPMV takes it a step further by measuring the cost of 1,000 viewable ad impressions. An ad is considered viewable if at least 50% of it is visible on the user's screen for at least one second (for display ads) or two seconds (for video ads). Why is CPMV important? More accurate measurement: CPMV provides a more accurate picture of ad effectiveness by focusing on impressions that actually had a chance to be seen by users. Bette...