CPMV

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 CPMV in digital marketing stands for Cost Per Mille Viewable, where "mille" is Latin for thousands. It's also frequently referred to as vCPM, which stands for viewable Cost Per Mille.   

Here's a breakdown of what it means and why it's important:

  • Traditional CPM: CPM (Cost Per Mille) measures the cost of 1,000 ad impressions, meaning each time an ad is loaded on a webpage, it counts as an impression. However, this doesn't guarantee that the ad was actually seen by a user.   
  • CPMV/vCPM: CPMV takes it a step further by measuring the cost of 1,000 viewable ad impressions. An ad is considered viewable if at least 50% of it is visible on the user's screen for at least one second (for display ads) or two seconds (for video ads).   

Why is CPMV important?

  • More accurate measurement: CPMV provides a more accurate picture of ad effectiveness by focusing on impressions that actually had a chance to be seen by users.   
  • Better value for advertisers: Advertisers using CPMV bidding only pay for impressions that were viewable, ensuring their budget is spent on ads that had a chance to make an impact.   
  • Increased transparency: CPMV increases transparency in the advertising process by holding publishers accountable for delivering viewable impressions.

In essence, CPMV is a refinement of the traditional CPM model that prioritizes viewability, ensuring that advertisers are paying for ad impressions that have a genuine opportunity to be seen by their target audience. 

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